I do not work in marketing and have no idea how they come up with ideas to differentiate products/services. Take one of my favorite store, Loft who is owned by Ann, Inc also owns Ann Taylor. I get that two brand distinction with Ann Taylor geared more towards the older gals (like me) and Loft for younger generation. The two brands may have different target markets but I find that a lot of times, the clothes are still very similar.
They introduced Lou & Grey a few years at the Loft store that is easygoing, textured rich styles for every according to their website. When I see the line in store, it is more laid back vibe and muted colors with minimal print. Most of the items are things that I can't wear to work or feel way too laid back for my taste.
I saw this dress online a few months back and thought it was such a great dress and ordered it. I really did not need another stripe sweater dress but I just could not resist. I am so pleased that I got it, it has a good strong stretchy knit feel and it has a slight texture to it. I think this dress could actually come from either of their other brands too.
So my moral of the story is that don't focus on the brand name and you may be surprised at what pretty clothes you may find.
Grey & Lou Stripe Sweater Dress Similar
The Limited Infinity Scarf Similar
WHBM Necklace Similar
BaubleBar Crystal Mason Ring Same
BaubleBar Ice Quad Ring Same
Old Navy Bucket Purse Similar
Frye Boots Similar
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